Marc D., 2025 - Motoculture section

Good Motors vs Envie de Rouler What are the differences between renting a motorcycle?

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In today's motorcycle culture, two approaches to rental coexist.
On the one hand, players like Envie de Rouleron the one hand, backed by dealerships and traditional operations: fixed hours, in-store presence, availability dependent on team planning.
On the other, 100% digital services such as Good Motorsdesigned for modern use: 24-hour self-service, immediate access at stations, total autonomy and flexibility.

These two models reflect two ways of renting a motorcycle today:
- dealer logic: appointments, in-store advice, limited opening hours
- modern mobility: simple, fast access, available at all times


1. Two cultural visions of motorcycle rental

Envie de Rouler: the classic dealer approach

This model is based on the operation of dealerships.
In practice, this means:
- fixed opening hours, often incompatible with a motorcycle weekend
- closing on Friday evenings when many motorcyclists arrive in town
- closing on Sundays when the motorcycle should be returned before setting off again
- access usually on the outskirts, far from railway stations and town centers
- need to adapt to store opening hours

It makes sense for a biker who wants a human exchange, but it' s impractical for renting a bike over a weekend, especially when dealerships close on Friday evening and don't reopen on Sunday.

Good Motors: a flexible, digital approach

Good Motors offers the opposite:
- 24-hour access, including late evenings and early mornings
- collection directly from the station where passengers arrive
- unrestricted return
- no agency visits, no appointments
- total autonomy, practical for impromptu weekends
- service designed for motorcyclists who come by train or plane

For a biker arriving on Friday evening, everything is accessible.
For a biker leaving on Sunday, the same applies: no closures, no timetables to respect.


2. User experience: two approaches

Good Motors: total autonomy

- 100% online booking
- 24-hour self-service access
- pick-up directly from stations and city centers
- helmets and gloves included
- rental available for 18-year-olds and over

Envie de Rouler: dealer model

- visit a branch or dealership
- fixed opening hours
- assistance from an advisor
- focus on partner brand ranges


3. Fleet type: culturally very different

Good Motors

A varied, multi-brand, usage-oriented fleet: 125cc, A2, trail bikes, mid-size bikes, large cubes depending on the city.
A pragmatic vision: to offer recent, reliable, easy-to-handle motorcycles.

Envie de Rouler

Fleet dependent on partner dealerships and mainly focused on the brands represented.

The result is two very different identities:
- Good Motorsride culture / mobility
- Envie de Roulerbrand culture / showroom


4. Flexibility at the heart of the difference

Good Motors

- pick-up possible early in the morning, late in the evening
- no need to visit a branch
- One Way option in certain cities
- quick reservation for short or business trips

Designed for those who want total freedom of schedule.

Envie de Rouler

- reservation during opening hours
- dependent on concession schedule
- classic model with human handover

More structured, more traditional approach.


5. For what type of rider?

Good Motors

Ideal for those who are looking for:
- a simple, fast and 100% digital rental
- 24-hour access, without depending on fixed schedules
- a motorcycle directly in town or at the station, ready to go
- a reservation in a few minutes, without going to a branch
- last-minute outings, early in the morning or late at night
- models accessible from the age of 18, practical for young licence holders
- agile use: journeys from station to meeting point, city-trips, short trips
- a fluid, autonomous experience, with no waiting or lengthy formalities

This approach is ideal for urban bikers, travelers and anyone who wants to ride when they want, without constraints.

Envie de Rouler

More suited to profiles that prefer:
- a visit to the dealership, with a human exchange
- a more traditional setting, based on set hours
- a brand-oriented experience, linked to a specific range
- in-store support to get to grips with a specific motorcycle

This model is more suited to bikers attached to the manufacturer's network and the showroom approach.


6
. Availability and approach

Good Motors

- book in minutes
- immediate availability 24 hours a day
- no waiting, no counter

‍Enviede Rouler

- availability dependent on concessions
- booking at standard times
- more institutional approach


7. The place of each department in the motorcycle culture

The world of motorcycles is changing.
Traditional services still have their place with motorcyclists attached to brands, dealerships and direct contact.

Digital services such as Good Motors create a new culture:
- fluid mobility
- permanent availability
- simplicity
- total autonomy

Two different but complementary models for modern motorcycling.


Conclusion

Good Motors and Envie de Rouler reflect two distinct visions of motorcycle rental.
The former favors maximum flexibility, self-service and 24-hour availability.
The latter relies on a dealership presence.

Depending on your use, your pace and your way of riding, you'll easily find the model that's right for you.

Photo credit :

Good Motors

Article written by :
Marc D., 2025 - Motoculture section

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